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Social Media Manager

Company: Nelnet
Location: Gering
Posted on: January 24, 2023

Job Description:

Nelnet is a diversified and innovative company committed to enriching lives through the power of service as a student loan servicer, professional services company, consumer loan originator and servicer, payments processor, and K-12 and higher education expert. For over 40 years, Nelnet has been serving its customers, associates, and communities.The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.Nelnets in-house marketing agency is looking for a social media manager. Our team, comprised of over 30 marketing professionals, supports the marketing, advertising, and branding efforts for all of Nelnets 24+ businesses. We produce effective, award-winning work that moves Nelnet forward.The position oversees all of Nelnets social media properties and is responsible for creating social strategies, leading social campaign implementation and optimization, and managing enterprise social governance. The social media manager is expected to support Nelnet businesses with social strategies, insights, analytics, and expertise, as well as manage the day-to-day operations of projects in execution (when needed).This position requires work in support of the Companys contract with the United States Department of Education (ED). As such, the United States Government requires that any applicant for this position must complete United States Government security clearance. Effective June 1, 2018, ED has informed Nelnet that security clearance applications for foreign nationals are not being accepted or processed. In light of this direction from ED, Nelnet will be unable to hire applicants without United States citizenship for such positions.RESPONSIBILITIES:

  • Serve as advisor to marketing leadership, providing technical expertise in the implementation and evaluation of social campaign strategies.
  • Lead social marketing annual budget and allocation conversations.
  • Identify new social media trends and insights, convey opportunity to marketing/business leadership, and implement necessary campaign adjustments.
  • Serve as owner of Nelnets social media management (SMM) platform, related technologies, and partnerships.
  • Maintain enterprise social media governance and moderation standards.
  • Build and execute Nelnets social media strategy through competitive research, social platform determination, benchmarking, messaging, and audience identification.
  • Through the SMM platform, improve engagement across NN social platforms by capturing and analyzing the appropriate social data, metrics, insights, and best practices.
  • Leverage Nelnets SMM platform to gather market intelligence and inform social platform and website content strategy.
  • Establish social platform standards focused on reputation management, category , and product awareness.
  • Oversee the development of social media content calendars and channel content production.
  • Provide community management consultation and response strategies.
  • Guide Nelnets plan for entrance onto emerging social platforms.EDUCATION:
  • Bachelors degree or equivalent in Advertising, Marketing, or related field.EXPERIENCE:
  • 10+ years of social media experience.
  • 2+ years of social media management experience preferred.
  • Experience with Salesforce Social Studio or related SMMP.
  • Experience with a large-scale campaign/project management.
  • Experience with crises mitigation and management.
  • Experience with content strategy, cross-channel mapping, and platform best practices.
  • Experience with search engine optimization for social.COMPETENCIES:
  • Proven leadership and problem-solving skills.
  • Excellent proofreading skills and attention to detail.
  • Excellent customer service and communication skills.
  • Ability to deliver jobs on time and on budget.
  • Ability to successfully manage multiple projects.
  • Proven mastery of language and grammar.
  • Knowledge and understanding of AP Style.
  • Active learner who stays up-to-date on trends and best practices.Colorado residents; pay range for this role is $65,000 - $85,000Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net .Nelnet is a Drug Free and Tobacco Free Workplace.You may know Nelnet as the nations largest student loan servicer but we do more than that. A lot more. Were also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and thats just a shortlist). For over 40 years, weve been serving our customers, associates, and communities to make dreams possible.EEO Info (https://nelnetinc.com/wp-content/uploads/EEO-poster.pdf) - EEO Letter (https://nelnetinc.com/wp-content/uploads/EEO-Jeffs-Letter.pdf) - EPPA Info (https://nelnetinc.com/wp-content/uploads/Employee-Polygraph-Protection-Act-Poster.pdf) - FMLA Info (https://nelnetinc.com/wp-content/uploads/FMLA-Leave.pdf)

Keywords: Nelnet, Greeley , Social Media Manager, Advertising , Gering, Colorado

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