Marketing Manager

Company: Grapejuice Group
Location: Denver
Posted on: June 1, 2025

Job Description:

About Grapejuice Group Imports:Grapejuice Group Imports is a growing import portfolio and marketing company established under six years ago. We focus on family-owned wineries delivering exceptional quality and value across all price points. Our portfolio includes brands like Les Jamelles (Languedoc), Bodegas Care (Carinena), Dierberg/Star Lane (Santa Barbara), Guido Marsella (Campania), E. Molino (Barolo), and Arnaldo Rossi (Tuscany). We aim to represent families producing outstanding wines, regardless of price.We are looking for a Denver-based Marketing Manager to craft dynamic marketing campaigns that elevate our brands across digital and trade channels. If you're a wine lover with a creative flair and passion for marketing, this is the role for you!What You'll Be Doing:Digital Marketing:- Create Buzz: Develop and execute strategies to engage audiences and grow brand presence across channels.- Social Media: Manage platforms like Instagram and TikTok, creating engaging content that tells the story of our wines.- Campaign Collaboration: Work with the team on seasonal promotions and product launches.- Analytics: Use Google Analytics to track performance and optimize campaigns.- Content Creation: Write compelling, on-brand copy that brings our wines to life.Trade Marketing:- Develop Programs: Create trade marketing initiatives, including selling tools, POS materials, and trade communications.- Sales Collaboration: Work with the Sales team on strategic programs for wholesale and on-premise channels.- Track Performance: Monitor key metrics, measure success, and report on ROI.- Manage Materials: Ensure the Sales team has all necessary POS materials.- Adapt and Improve: Stay current with industry trends and competitor activities to enhance trade marketing efforts.Creative Content & Coordination:- Design: Use Adobe Creative Suite to create visually appealing materials for campaigns and trade programs.- Website Management: Create and manage content for a stunning, user-friendly website.- Capture Moments: Plan and coordinate photoshoots/videos to highlight our wines.- Event Planning: Organize memorable events like VIP tastings and trade shows.Reporting & Continuous Improvement:- Track Success: Set KPIs for both digital and trade marketing initiatives.- Optimize Strategies: Adjust tactics based on performance data.- Turn Insights into Action: Use social media and trade data to make informed decisions.Team Collaboration:- Work Hard, Laugh Hard: Join a fun, creative team dedicated to pushing boundaries and making great wine even more memorable.- Present with Impact: Share insights with senior leadership, providing recommendations for future strategies.What We're Looking For:Required:- Degree in Marketing, Communications, or related field (or equivalent experience).- 3+ years of experience in digital or trade marketing (wine industry experience is a plus).- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).- Strong project management skills.- Excellent communication skills, both written and verbal.- Analytical mindset with the ability to assess performance and optimize strategies.- A great team player who thrives in a collaborative environment.Preferred:- Wine knowledge or eagerness to learn about wine regions, production, and distribution.- Event planning experience (e.g., wine tastings, trade shows).- Passion for the wine industry and its culture.- Valid driver's license for winery visits and events.What's in It for You?- A passionate, creative team that brings their A-game every day.- Flexible, hybrid work environment with a healthy work-life balance.- Opportunities to taste wine and expand your knowledge.- Career growth with room for skill expansion and new challenges.- Up to 10% travel for wine events, tastings, and trade shows.Compensation:Salary: $60,000 - $70,000 + bonusesBenefits: Health, vision, and dental insurance, unlimited PTO, employee wine discount.Ready to join Grapejuice Group Imports and share exceptional wines with the world? If you're creative, passionate about wine, and eager to make an impact, apply now and let's make magic together!Job category: Sales and Marketing

Keywords: Grapejuice Group, Greeley , Marketing Manager, Executive , Denver, Colorado